Following on from my recent post on mobile apps in a post-web future, Forbes have just released a fascinating piece on why there will not be a Web 3.0, and why social companies like Google and Facebook might not survive…
Author Eric Jackson suggests that “social companies born since 2010 view the mobile smartphone as the primary (and oftentimes exclusive) platform for their application. They don’t even think of launching via a web site. They assume, over time, people will use mobile apps almost entirely instead of websites. We will never have Web 3.0, because the Web’s dead”. Described as the “liability of obsolescence”, Jackson argues that pre-2010 companies such as Google and Facebook are showing a growing mismatch between inherent product strategy and operating environment. And that as neither have currently cracked how to make money on mobile, they may not survive in a post-Web 2.0 era… The full article is worth a read here.
