Addressing the rapidly changing face of feature film distribution across the globe, Build Your Audience provides participants with the skills, knowledge and networks to face the challenge of selling their film. This innovative training scheme looks at selling in the marketplace, sourcing and maximising audiences, and negotiating the impact of new digital technologies on the traditional routes of distribution and marketing.
The four month programme (April to August 2014) is aimed at first and second time feature film-makers from across the UK with either a feature that has secured at least 50% production funding or is near completion (picture lock). Consisting of three intensive two day workshops and a final pitch day to industry professionals, the scheme will aid the teams in creating a tailored distribution and marketing plan for their specific projects. The participants will also be supported through a dedicated mentor support programme in between the workshops. We Are Colony will provide a unique online platform profiling all the films selected for Build Your Audience, ensuring they have a digital presence to connect with audiences from the very beginning of their films journey.
Launched in 2013 as “Audience on Demand”, the programme supported 12 film teams from across the UK. Many have gone on to considerable festival success, including: Appropriate Behaviour, premiered at Sundance 2014; Leave to Remain, premiered at LFF in 2013; and We are the Freaks, selected for Edinburgh International Film Festival 2013.
Film London is the capital’s public agency for feature film, television, commercials and other interactive content, including games. Adrian Wootton, Chief Executive of Film London and the British Film Commission said: “We believe Build Your Audience is filling a very real skills gap which exists within our industry, especially for the UK’s emerging talent. It addresses the changing nature of feature film distribution, taking on board all the exciting and innovative ways film-makers across the globe are using to reach audiences. We hope Build Your Audience not only educates participants with what the options are, but also assists them in developing a bespoke distribution and marketing plan for their projects which they can then implement.”
Sarah Tierney, Founder of We Are Colony said: “We Are Colony is a platform for filmmakers to launch films earlier and build a following. The platform allows filmmakers to engage directly with audiences and grow market demand for their film through early release of additional or behind-the-scenes content. The platform will attract, retain and grow audiences, delivering direct revenue and creating uplift in traditional windows of release. Film London has a history of championing emerging filmmakers to critical and commercial success, in the UK and internationally, which directly reflects the ambitions of We Are Colony. We are delighted to partner with Film London on this latest innovative initiative, supported by Creative Skillset”.
To apply for Build Your Audience, visit Film London.