We Are Colony shortlisted for the 5050tech Challenge

Doteveryone, a new organization led by trailblazer Martha Lane Fox, aims to identify female tech influencers and put women at the heart of the UK technology sector.

Women currently occupy just 17% of tech jobs. According to Pitchbook, only 13% of venture-backed companies had at least one female co-founder. In the software sector, women-run businesses accounted for just 10% of all venture capital deals (and that’s a drastic improvement). And a 2015 study found that 92% of senior investment teams at top venture capital firms are male.

Doteveryone, a new organization led by Martha Lane Fox, aims to help change this by putting women at the heart of the technology sector, believing that making the UK the most gender-balanced tech sector in the world will deliver a massive global competitive advantage. The 5050tech challenge sought applications from UK start-ups with at least one female founder, seeking early-stage or seed funding and/or mentoring. From hundreds of applications, 34 were shortlisted to take part in the first 5050tech Challenge on 8th February at Campus London.

As Vanessa Whiteside, Head of Marketing at Engage Works, wrote in the Huffington Post: “positive, successful female role models are a fantastic way to inspire young women to enter the world of tech. And all you have to do is look at the likes of Sheryl Sandberg at Facebook, Marissa Meyer at Yahoo and Eileen Burbidge Tech City’s UK chair who are already paving the way to a brighter future with equal opportunities for both sexes. Initiatives like Google’s Codegirl are also encouraging young women to get excited about coding, in a much-needed re-brand of the tech industry. And it’s refreshing to see that these initiatives are starting to pay off. Start-up accelerator, MassChallenge, recently announced that 39% of their global start-ups from Boston and London have at least one female founder.”


We Are Colony is first and foremost an amazing team of enthusiastic, ambitious and talented individuals. We are also a fairly balanced team, with six of our 13 team members women, including myself as Founder and CEO. Our global user base also skews female, and we make a point of gender balance on-screen and off. Of Vice’s ‘10 female film performances that awards season insanely ignored’ you can enjoy three on our platform: Kristen Wiig in Welcome to Me, Bel Powley in Diary of a Teenage Girl and Desiree Akhavan in Appropriate Behaviour. And we’re proud to champion work from awesome female filmmakers including: Oscar-winner Mia Bays, producer of The Muse and Backstreet Boys: Show ‘Em What You’re Made Of; Crystal Moselle, director and producer of The Wolfpack; and the team behind Little Accidents, including writer and director Sara Colangelo and cinematographer Rachel Morrison.

This post first appeared on We Are Colony’s blog. Read more here. 

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