Category: Digital Media

SXSW Content: BuzzFeed’s CEO Jonah Peretti on viral content and social advertising

In today’s SXSW session, BuzzFeed’s Founder and CEO Jonah Peretti discussed how to create and distribute content in a world where ‘share’ is the key to success… BuzzFeed  features “the hottest, most social content on the web” and now boasts 40 million unique views per month. Peretti highlights that we are in the midst of a big shift in ...

SXSW Creativity: Scott Belsky on fostering creative meritocracy

In yesterday’s SXSW session, Scott Belsky put forward his thoughts on connecting the creative world and empowering creative people to make ideas happen.. Scott Belsky is Adobe’s Vice President of Community and Head of Behance, the “leading online platform for creatives to showcase and discover creative work”. His SXSW talk acknowledged that new technologies and online platforms empower creatives ...

SXSW Games: Julie Uhrman, CEO of OUYA, on Kickstarting an open gaming platform…

This afternoon’s SXSW session saw game industry veteran Julie Uhrman, now founder and CEO of OUYA, discuss the future of an open gaming ecosystem.  Aiming to “crack open the last closed gaming platform – the TV”, OUYA is a “beautiful affordable console built on Android”, developed via a $8.6m Kickstarter campaign. The OUYA is essentially ...

SXSW: The future of data and maps with FourSquare CEO Dennis Crowley

At this morning’s SXSW session, FourSquare CEO Dennis Crowley discussed growing the company on data, maps and recommendations, and the future of location data as a utility…   With DodgeBall (a location-based social network acquired by Google in 2005) Crowley came to understand the value of geo-located check-ins, and conceived FourSquare using game mechanics (badges, ...

SXSW Content: Exploring Place with Cross-Platform Storytelling – Case Studies

Next up at SXSW was “Exploring Place with Cross-Platform Storytelling“: examples of how new technologies like geo-tagging, location-aware devices, interactive video and augmented reality are being combined with traditional storytelling methods to explore the world in richer, more in-depth ways than ever before… The panel was made up of: Mike Knowlton, CTO of Storycode; Danny Harris, Creative Director ...

SXSW Content: OVEE, a case study of social video consumption

Today’s SXSW session “Lean Forward and Back: Social Video Can Have It All” explored how great technology and UX can engage audiences with online video as a social experience using the case study of OVEE, the social screening platform created by the Independent Television Service.  The Online Video Engagement Experience (OVEE) platform was created to present ...

BBC iPlayer: future of TV via online access

The BBC has reported usage figures for its web-TV on-demand iPlayer system in 2012, and they are rather startling: 2.32 billion TV and radio programme requests, and 36.5 billion minutes of BBC content accessed in a record-breaking year.   These figures equates to 70,000 years’ worth of material, making iPlayer a major contender even compared to efforts by ...

Cross-Media Forum – Part 3: Transmedia case studies

The Cross-Media Forum Conference 2012 explores how media organisations and formats are engaging with audiences across multiple platforms. The third session focussed on a series of case studies from BoomGen Studios, the National Film Board of Canada, Potemkino and Egmont Press.  First up was Mahyad Tousi, co-founder and CEO of BoomGen Studios, “an innovative storytelling factory and next-gen global entertainment ...

Cross-Media Forum – Part 2: Paul Tyler and Wayne Fletcher on how to engage transmedia audiences.

The Cross-Media Forum Conference 2012 explores how media organisations and formats are engaging with audiences across multiple platforms. The second session explored how technology is changing the role and expectations of audiences.  Paul Tyler runs creative consultancy Handling Ideas and kicked off the second session by discussed how technology is changing social norms and how we need to respond to that ...

Cross-Media Forum – Part 1: Sean Stewart and Ingrid Kopp

The Cross-Media Forum Conference 2012 explores how media organisations and formats are engaging with audiences across multiple platforms.  The first session heard from Fourth Wall Studio’s Sean Stewart about the democratisation of storytelling and the Tribeca Film Institute’s Ingrid Kopp about hacking culture.  Sean Stewart, the co-founder of Fourth Wall Studios, showed how technological advancements – from theatre to ...