Nielsen insights into consumer trends in mobile, social and digital in Australia

Today at Media140 DigitalBusiness conference Michael Walton, Executive Director Consumer & Business Intelligence at Nielsen Pacific, revealed some consumer research behind key trends in mobile, social and digital across Australia. Lots of stats but very revealing… Australia has the 5th highest internet use per capita in the world: 81% (14.7m households) have online access, with the average ...

The hybrid media challenge facing broadcasters, Gary Hayes ABC Multiplatform

Today I listened to Gary Hayes, Executive Producer for ABC Multiplatform, discussing the “hybrid media challenge” facing broadcasters brought about by the constantly shifting user landscape.   He identified four forces that are bringing about this monumental change: 1) social sharing; 2) connected on-demand TV; 3) mobile; and 4) transmedia or multiplatform, namely “agnostic content spread ...

XMedia 2012: Pitching @ The Lab

XMediaLab Perth 2012 aims to explore how new digital technology impacts and enables storytelling. After a hugely interesting conference day, “What’s Your Story?“, this weekend sees 16 teams pitch digital projects to a group of international mentors for advice, development and the potential of two $20,000 XML development awards.  The projects being pitched at the XMedia Lab ...

XMediaLab: What’s your story? Part 4: Jaunique Sealey, John de Margheriti, Jeroen Elfferich and Helen Papagiannis

XML Perth 2012 aims to explore how new digital technology impacts and enables storytelling.  My notes from the last sessions of the conference… The final part of the conference kicked-off with Jaunique Sealey, digital and social media strategist.  Sealey comments that social media allows artists to ‘own’ their audience, taking them with them through their portfolio ...

XMediaLab: What’s your story? Part 3: Louise O’Donnell, Sam Doust, Yang Lei and Derek Woodgate

XML Perth 2012 aims to explore how new digital technology impacts and enables storytelling. My notes from the third part of the conference… Louise O’Donnell is an innovation specialist and multi-platform content director, recently Project Director for YouTube Symphony Orchestra 2011, the largest streaming event that YouTube has ever seen.  O’Donnell states that the aim was ...

XMediaLab: What’s your story? Part 2: Rajesh Rao, Jason Manley, Shinta Dhanuwatdoyo and Samuel Seow

XML Perth 2012 aims to explore how new digital technology impacts and enables storytelling.  My thoughts from the second part of the conference… Rajesh Rao founded India’s first games company, Dhruva Interactive, in 1997 and is acknowledged as a pioneer of the games industry in India.  Rao described the scale of the market in India: ...

XMediaLab: What’s your story? Part 1: Leah Hoyer, Warren Coleman, Linda Aronson

XMediaLab Perth 2012 aims to explore how new digital technology impacts and enables storytelling.  Here are my thoughts from the first part of the conference…  Former Director of Development for Disney and current Creative Producer at the Levity Group Leah Hoyer started the day with a talk entitled “Forward Thinking, Back to Basics”.  She focused on ...

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