Tag: BuzzFeed

The evolution of TV news – capturing millennial audiences

Last night, BAFTA brought together a panel to debate the evolution of TV news and, in particular, how to ensure that traditional broadcasters are reaching millennial audiences. In mid-2015, Ofcom reported that, between 2008 and 2014, TV news consumption by people aged 16-34 dropped by 29%, with these viewers increasingly turning to non-traditional news outlets such as ...

SXSW Interactive 2013: Highlights

SXSW Inspiration – Airbnb: CEO Brian Chesky talking candidly about the challenges of growing and scaling a truly disruptive business model… SXSW Inspiration – FourSquare: CEO Dennis Crowley on the challenges of growing the business and the opportunity to design the future of maps… SXSW Inspiration – Swiss Miss: Designer Tina Roth Eisenberg on following your passions, and ...

SXSW Content: BuzzFeed’s CEO Jonah Peretti on viral content and social advertising

In today’s SXSW session, BuzzFeed’s Founder and CEO Jonah Peretti discussed how to create and distribute content in a world where ‘share’ is the key to success… BuzzFeed  features “the hottest, most social content on the web” and now boasts 40 million unique views per month. Peretti highlights that we are in the midst of a big shift in ...