Tag: consumer trends

Nielsen insights into consumer trends in mobile, social and digital in Australia

Today at Media140 DigitalBusiness conference Michael Walton, Executive Director Consumer & Business Intelligence at Nielsen Pacific, revealed some consumer research behind key trends in mobile, social and digital across Australia. Lots of stats but very revealing… Australia has the 5th highest internet use per capita in the world: 81% (14.7m households) have online access, with the average ...