Tag: Media140

The hybrid media challenge facing broadcasters, Gary Hayes ABC Multiplatform

Today I listened to Gary Hayes, Executive Producer for ABC Multiplatform, discussing the “hybrid media challenge” facing broadcasters brought about by the constantly shifting user landscape.   He identified four forces that are bringing about this monumental change: 1) social sharing; 2) connected on-demand TV; 3) mobile; and 4) transmedia or multiplatform, namely “agnostic content spread ...