Tag: millennials

The evolution of TV news – capturing millennial audiences

Last night, BAFTA brought together a panel to debate the evolution of TV news and, in particular, how to ensure that traditional broadcasters are reaching millennial audiences. In mid-2015, Ofcom reported that, between 2008 and 2014, TV news consumption by people aged 16-34 dropped by 29%, with these viewers increasingly turning to non-traditional news outlets such as ...