Tag: Wayne Fletcher

Cross-Media Forum – Part 2: Paul Tyler and Wayne Fletcher on how to engage transmedia audiences.

The Cross-Media Forum Conference 2012 explores how media organisations and formats are engaging with audiences across multiple platforms. The second session explored how technology is changing the role and expectations of audiences.  Paul Tyler runs creative consultancy Handling Ideas and kicked off the second session by discussed how technology is changing social norms and how we need to respond to that ...